Urban Forest Project makes D.C. greener American Observer:
In a city overrun by standstill traffic and scarce parking spaces, the district is going back to its roots—bringing 'green' back by turning its streets into an urban forest.
Banners designed by local designers and artists will be hung on light posts at high-traffic locations throughout the city as part of the Urban Forest Project. Each banner’s design will be a metaphor for the tree, a symbol of sustainability, aimed at making a visual statement on the environment.
The Urban Forest Project, conceived by Worldstudio, a marketing and design firm, was orginally executed in New York City in the Fall of 2006. The project promotes going green and has taken root in Albuquerque, Baltimore, Denver and Portland. The D.C. project will be the first to welcome design submissions in an open call. In other cities, the project designs have been invite-only.